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“Storms make trees take deeper roots. So the next time there's a hurricane in Orlando, come to Pigeon Forge.” — probably Dolly Parton

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Mar 4 - Mar 6 1 Room, 2 Guest
Rooms & Guests 1 Room, 1 Guest
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Hotel Discount Reservations with a Purpose

Red Roof cares about making you feel you belong in the world. Our hotel discount reservations are more than just a way to save. Discover Room in Your Heart, our legacy social responsibility program, that transforms your budget-friendly stay into a chance to help people and minorities. It’s all about connecting with others through RIDE with Red Roof, an initiative where underserved hoteliers and trusted lenders come together.

Room in Your Heart

Open a Room in Your Heart to better understand what this initiative brings to the community and how it empowers underrepresented voices in our society.

A group of women sitting in a row

At Red Roof, Diversity Starts at the Top

At Red Roof, diversity meets hope for the future and innovation. Women hold 40% of leadership roles and 58% of our brand team, while 66% of senior executives belong to minority groups.

Nearly 700 Trained on Cultural Competency with Seema Jain of Seva Global

Red Roof took a chance in 2025 and boosted cultural training, aligning 30 brand members with franchisees in person. The result? More than 640 owners and operators interested in our e-learning course titled “Growing Business Through Understanding Cultures”.

A woman giving a presentation to a group of people

Red Roof is a perfect example of a company that is authentic and ready to ride the cultural competency journey with a team inspired to learn more about their colleagues, franchisees, vendors, and guests of diverse backgrounds.

-Seema Jain, founder and CEO, Seva Global
A group of women with their hands on top of each other

Room In Your Heart’s efforts to advance women and underserved markets in hotel ownership and industry leadership continued in 2025.

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At Red Roof, Doing Good is a Mandate

Big hearts and care bring incredible results. Room In Your Heart by Red Roof brought nearly $77,000 in 2025 for St. Jude, Canine Companions, and No Kid Hungry. Learn more about it on our website.

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“St. Jude Children’s Research Hospital is grateful for this partnership with Red Roof and the meaningful opportunity it provides for travelers to make a difference through the Room In Your Heart campaign. It’s through the generosity and compassion of partners like Red Roof that St. Jude is able to continue advancing lifesaving research and treatment for the estimated 400,000 children around the world who develop cancer each year.”

-Lyles Eddins, Senior Vice President, Relational Advancement, for ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital