Heart For The Planet
Heart For The Planet is a Red Roof initiative where sustainable practices and social responsibility collide. The main goal is to deliver a journey filled with hotel discount reservations and eco-friendly stays.
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Discover Purpose With Heart®, a special Red Roof® initiative designed to support hotel discount reservations and with a focus on creating a more responsible hospitality experience for our guests. Through Heart For The Planet, Room In Your Heart®, and Lead With Heart, our program promotes sustainability, community involvement, and ethics while helping travelers find value-driven solutions. Now in its third annual report, the program continues to evolve, with Room In Your Heart® partners such as St. Jude Children's Research Hospital and Canine Companions benefiting from guest stays.
Heart For The Planet is a Red Roof initiative where sustainable practices and social responsibility collide. The main goal is to deliver a journey filled with hotel discount reservations and eco-friendly stays.
Room In Your Heart drives community support by linking exclusive guest discounts to vital causes, from youth programs to military families.
Lead With Heart celebrates diversity by blending travel savings and different themes that honor multicultural communities.